Area Sales Manager

This position leads the effort to manage the existing customer base, working with customers to identify opportunities for new Equipment to replace or add to their existing production capability. New incremental business opportunities should also be identified, qualified with the expectation to bring new customers to the Group.

The Area Sales Manager will demonstrate the ability to analyze customer production processes and provide solutions based on product and technical knowledge. The role requires extensive travel within Africa to present the product range and to visit customers to understand their needs. The successful candidate will be energetic, an effective communicator, and one who is able to excel in a very independent sales environment.

Missions

• Continuous visits of customers and prospects
• Develop business conversation and understand customers’ pain point and prepare “solution / application offers”
• Develop Service Business and accelerate sales growth in area
• Sustain / improve customer satisfaction

Key responsibilities

• Promote and sell the full portfolio offered by BU Machines
• Constantly update his product knowledge & industry knowledge including digital and pre-press
• Improve his skills on “Value selling” – work with Marketing to improve global margin on deal
• Bundle service deals with Machine sales
• Report daily his activity in the sales funnel
  

Education and Languages :

• Fluent in English & French
• Study in the field of mechanical or electrical engineering is desirable

Competencies And Skills

• Business model, industry, and products knowledge (Packging & Printing)
• Strong competencies in relationship management
• Good communication & presentation skills
• Accountable and results oriented – Get the things done
• Ability to work in a matrix organization

Professional experience required:
Minimum 5 years of professional experience with successful track record with different commercial assignments