Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.
Our platforms consist of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets. Through our online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products and also hotel and flight bookings or restaurant delivery.
With over 3,000 employees in 14 countries spanning across 6 African regions, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact for Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation. We are looking for talented people with a passion for Africa to join our team and embark on our exciting journey!
Main Responsibilities
As Head of Engagement you will be responsible to utilize all Offline media channels & Social media to drive consumer adoption to Jumia. You will also leverage PR to foster Jumia branding.
Offline media channels will include TV, radio, out of home (billboards), print. Social media media will focus on Facebook, Instagram, YouTube, Google (ratings especially) as well as Twitter (potentially).
You will work across different functions to execute the offline and Social media marketing strategy and deliver plans in line with company strategy and objectives. You will be especially involved during Jumia’s signature Tier 1 events – Black Friday, Jumia Anniversary etc – a key moment for customer acquisition and retention.
You will continuously drive the brand forward by owning and executing activity of the highest quality, carefully balancing between budget and actual spending yet not compromising Jumia’s brand equity.
Your Responsibilities Will Include
Required And Skills Qualifications
We Offer
Pour postuler à cette offre d’emploi veuillez visiter africainternetgroup.peoplehr.net.