Brand Manager

• Work closely with the regional team and give continuous local input and participate in the elaboration of the regional categories/brand strategy
• Develop and lead the development of future growth segment and activity plan to ensure profitable growth path of the company and to be prepared to the market exponential future growth
• Develop, steer and implement local marketing strategies by category and brand in light of regional strategy taking into consideration local specifities
• Prepare and present annual Brands Reviews and Marketing activity plan for the categories/brands portfolio
• Develop and define annual and monthly sales targets in collaboration with the sales team, with regards to categories/brands visions, strategy and activity plan as well as trade activity plans
• Define brands E6 for KP, E1 and E2 with collaboration of controlling departments
• Keep challenging the targets, plans, activities for optimization if necessary
• Prepare , share and lead projects plan with all functions while organizing and leading weekly/ monthly projects meetings

• Lead and coach Junior or Assistant Brand Managers (when ABM or JBM role is needed)
• Lead and coach Interns of short and/or long term internship
• Coordinate with Regional team on projects implementation
• Ensure being continuously informed on new marketing methods/experiences including researches, media, and advertising and consumer promotions.
• Centralize and archive all brands information, analysis in Brands’ Fact Book